Our creative concept was the Dropbulb, an icon which could be used as a water drop or a light bulb signifying a bright idea. We expanded on this with matching copy and animations to present an identity that was consistent and instantly recognisable.
For the campaign we built a bespoke website, with individual pages to speak to different audiences we’d identified, and backed this up with a tightly targeted social media campaign. We also created a toolkit containing a range of assets including social media posts, newsletter copy, flyers and posters, which could be used by stakeholders to reach out to their communities.
Now we have secured the required number of interested communities we have repurposed the website to be an information hub, partly about the Reclaim the Rain project, but also around the causes of flooding and drought, as well as ways to mitigate them and build water resilience.