Our creative concept was the Dropbulb, an icon which could be used as a water drop or a light bulb signifying a bright idea. We expanded on this with matching copy and animations to present an identity that was consistent and instantly recognisable.
For the campaign we built a bespoke website, with individual pages to speak to different audiences we’d identified, and backed this up with a tightly targeted social media campaign. We also created a toolkit containing a range of assets including social media posts, newsletter copy, flyers and posters, which could be used by stakeholders to reach out to their communities.