The Great British Rhino

Rhino Greenhouses

When Spring began working with Greenhouses Direct, the business sold a mix of brands alongside its own Rhino range. They needed a creative partner to help shift from reseller to brand-led manufacturer, and we supported that transition, establishing Rhino Greenhouses as a premium own brand business with international sales.

Following an extensive Discovery phase and early work on the original brand, it became clear the business had the ambition and the need to move from a reseller-led model to a brand-led business built around its own industry-leading Rhino range. Our insight was gardeners value more than function alone; they look for a connection to craft, nature and place.

We supported this shift through a more considered brand expression, brought to life through high profile activity such as a stand at the Chelsea Flower Show and a reimagined suite of customer brochures, designed to elevate the buying experience.

At the same time, we clarified the role of the Rhino range by establishing The Great British Rhino, reinforcing its British build quality and reliability. Campaign work focused on proving the Rhino’s outstanding performance in real life conditions, supporting the brand’s evolution into Rhino Greenhouses as a premium-own brand manufacturer.