Our Discovery sessions with the leadership team, along with insight from key audiences, led to a clear focus and formed our creative brief.
To create the new brand identity we took a fun, organic approach, fusing the F and M initials into a fork logo, and used a texture to give it an organic, artisan aesthetic. Bold fonts and rustic colours reminiscent of Suffolk’s agricultural roots really set the Food Museum apart and support the series of quirky, hand-drawn illustrations that are used to make that strong link to the food story.
We custom-built a website which really enabled us to bring the new brand identity to life, while ensuring the navigation remained simple and user friendly. Visitor information is easy to find, always available with a single click, no matter where you are on the site. The Museum’s many events are all pulled through to a filterable amalgamation page, as are news articles and blog posts.
One of the Food Museum’s many highlights is the 40,000 strong collection of historical artefacts, which is hosted on eHive. The website we created works seamlessly with the system, displaying the information in a user-friendly way, allowing visitors to browse and search the collection from anywhere in the world. We also ensured the ticket-buying system on the new website was streamlined, and connected to the Food Museum’s internal CRM system flawlessly.