Cutting-edge, cutting veg

Fenmarc

Fenmarc needed a brand identity that did a better job of reflecting the ambition, energy and people behind this industry-leading prepared vegetable business. We'd already completed one successful rebrand within their business group, so they asked us to bring clarity and confidence to the Fenmarc brand, by creating an identity that inspired customers, engaged teams and supported their continued growth across the supply chain.

As a long established supplier to the UK’s largest supermarkets, Fenmarc had scale, expertise and credibility. However, their brand wasn’t fully expressing the character of the business. Working closely with the senior team, we identified the need for a clearer articulation of how Fenmarc thinks, works and leads the category.

That insight shaped our confident brand strategy, which we captured in the positioning line: “The cutting edge, cutting veg people.” From there, we created a brand voice that was more human, and a vibrant visual identity inspired by the colour, freshness and personality of the product itself.

We brought this to life consistently across their digital and print platforms, as well as onsite. The result was a clearer, more confident brand, that sharpened Fenmarc’s positioning and gave them a stronger platform for future growth.

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"We worked with Spring to create the branding and pack design for our new range of raw veg dishes. They helped us translate our mission into a beautifully crafted brand with strong standout on shelf. Spring consistently deliver with creativity and professionalism, and I would happily recommend them. "

Jen Winkworth Fenmarc