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Springers make the difference

The Springers are a team of bright, ambitious people who happen to prefer a view of the sea to a view of the Thames. Their unique combination of talent and experience is what makes the difference for us and our clients. Some have been here for more than a decade and some arrived recently. Find out more about them below.

George Bennett

George Bennett

Creative Director

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Designer GEORGE SAT IN FRONT OF HIS BEACH HUT

George Bennett

Creative Director

I joined Spring in 2009 as a Junior Designer, straight from my degree at Norwich School of Art, and in my 13 years at Spring I have had the pleasure of working across a broad range of sectors from high-end hospitality to national utilities. Spring’s multi-sector, multi-disciplinary approach has given me the opportunity to collaborate with incredibly ambitious people, brave enough to challenge themselves and their industries to think differently.

For me, the difference between good work and great work is the power of the idea that ties it all together. You can only have great ideas if you work with insights, not assumptions; an in-depth understanding of what you do, why you do it and the challenges you face inspire me to create work that is uniquely you.

Now as Creative Director and Co-owner of Spring I’m privileged to lead our exceptional team into a new era and to start everyday with a swim in the sea (even in the winter)!

george@agencyforchange.co.uk / 01502 726161

Chris Abbott

Chris Abbott

Managing Director

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Chris Abbott

Managing Director

My background working in brand, digital media, commercial leadership and the corporate world combined with the realities of owning and managing businesses since 2004 has given me a great grounding to lead the team at Spring and support clients strategically.

I joined Spring in 2017 in a senior client-facing role and at least fifty percent of my time is still spent working directly with clients, and to be honest I wouldn’t change that. As someone that naturally loves to ask questions, it’s not surprising that brand strategy and insight form most of that role.

I feel truly inspired by the creative talent and professionalism of my colleagues. My drive to combine that creativity and knowledge with strategic planning and measurable outcomes for clients is why I love what I do.

When I do get that chance to take some time away from work you’ll find me on or around bikes, and that’s the sort that require leathers, not lycra! Or trying to relive my youth rock-climbing and shooting hoops with my two boys.

 

 

chris@agencyforchange.co.uk / 01502 726161

Glen Cone

Glen Cone

Design Director

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Glen Cone

Design Director

My journey at Spring has taken me from Junior Designer in 2008 to Design Director in 2019, then one of the business owners in 2022. Over that time I’ve gained a huge breadth of brand experience working across a huge range of sectors – the Moroccan National Tourism Office, Norfolk and Suffolk County Councils, The British Psychological Society, DanceEast and EDF.

I was lead designer on Anglian Water’s award-winning H2OMG project, a creative solution to a resident consultation, which won the 2017 Drum Cream Award for environmental design and Gold at the Design Effectiveness Awards. Judges remarked on how creativity was the key component for delivering the extraordinary results.

I’m of the firm belief that the best way – the only way – to come up with engaging and creative ways to communicate to audiences is through really effective research and insight. It’s what we base all our work on at Spring, and I think the results show how well it works.

Away from work I like to get active in the open air, whether that’s cycling, surfing or trying to keep aging at bay by skateboarding into my 40s.

glen@agencyforchange.co.uk / 01502 726161

Sally Clarke

Sally Clarke

Senior Account Manager

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Sally Clarke

Senior Account Manager

I have worked in public affairs and public relations for many years, directing large projects within agencies as well as client side for companies including Cable & Wireless and British Gas. I also founded a communications agency, directing it for twelve years before joining the secondary education sector in Suffolk. What a privilege that was, and following a spell of three years on the senior leadership team in a secondary school as part of a multi-academy trust, I directed my attention to the growing sector of e-commerce, SEO and digital communication.

One of the things I really enjoy about my job is listening to clients across a range of industry sectors, and translating their needs into strategy. I never tire of using creative ways to bring the right messaging to target the right audiences, every time.

As an eternal optimist, I firmly believe that with a growth mindset, perseverance and resilience, astonishing things can happen. I am a long distance runner, a Parish Councillor and a Lay Elder, and my proudest moments always involve my three (grown up) children and my family.

sally@agencyforchange.co.uk / 01502 726161

Charlotte Johnston

Charlotte Johnston

Middleweight Designer

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Charlotte Johnston

Middleweight Designer

Design has been a core part of me since I was able to hold a crayon, so I feel lucky it’s now what I do everyday. I get the opportunity to work on projects which align with my own ethos and interests, ranging from environmental campaigns to full visual identities for independent businesses.

To me great design is defined by the experience it creates for the consumer. I’m passionate about its use as a tool to voice important messages to inspire thought and action globally. Design should make you feel something, which is what I strive to create with my work.

When I’m not making the studio listen to my ‘sad teenage girl’ playlist, you’ll find me outside getting an adrenaline kick snowboarding, or taking it super chill down the river paddleboarding with my pup.

charlotte@agencyforchange.co.uk / 01502 726161

Su Whitelock

Su Whitelock

Finance Manager

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Su Whitelock

Finance Manager

I joined Spring as a data-manager after taking a break from work to raise my three girls, but it wasn’t long before I moved to Financial Manager, bringing skills I gained over 20 years working as finance manger for PKF and Lovewell Blake.

It’s my job to manage the financial performance of the company, working with the directors on budgeting and forecasting to ensure profitability and growth to keep the agency healthy and sustainable.

I’m kept busy away from work renovating my home with my husband Karl (there’s always another project), and looking after the family dogs.

su@agencyforchange.co.uk / 01502 726161

Jordan Goldsmith

Jordan Goldsmith

Account Manager

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Jordan_Account_Manager_Paddle_Boarding_River_Waveney

Jordan Goldsmith

Account Manager

Having previously worked for a specialist art and design university I’ve plenty of experience in overseeing and managing a varied portfolio of creative work across a wide range of sectors and disciplines. It’s given me a strong understanding of consultancy and commercial design which is really important at Spring, and my first-class honours degree in Illustration gives me a great insight into the creative side of things.

As an Account Manager I make sure our clients get first-class customer service and care by ensuring their needs and objectives are fully met at all stages. I believe knowledge exchange is at the forefront of business growth and development, and I love building long-term relationships and developing new opportunities with existing clients.

Away from the office I’m always on the go, whether that’s catching up with friends or keeping fit. I admit to getting up at ungodly hours for a beach run (when I’m not taking scenic pictures for the gram!) and I’m a keen traveller, who enjoys experiencing new cultures and exploring new places – though somehow the bucket list keeps growing!

jordan@agencyforchange.co.uk / 01502 726161

Rob Chittock

Rob Chittock

Web Developer

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Rob Chittock

Web Developer
I manage all things web related at Spring, from maintaining our clients’ websites to building new experiences on the web across a multitude of platforms.
With over a decade of experience in web design and development I’ve had the opportunity to work on a wide range of projects, ranging from small brochure websites to large data driven systems. I’m a keen believer in attention to detail and working with the client to understand their needs to drive the outcome of the website.
I enjoy taking pixel-perfect designs and transforming these into functioning websites that scale well across devices and allows our clients to manage their content. It’s a great feeling to push a website live and be part of a team to deliver tailored solutions time and time again.
Outside of work I am a keen cyclist and love to seek adventure in the rolling countryside and quiet lanes, whether on or off road.

robc@agencyforchange.co.uk / 01502 726161

Isabel Cuffe

Isabel Cuffe

Marketing Executive

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Isabel Cuffe

Marketing Executive
My role at Spring involves me managing and implementing digital marketing tasks that range from organic social media content to paid digital and SEO tracking.
To me, one of the most exciting parts of my role is being able to see the result of my delivery, seeing the real impact made by the investment clients make when they work with us. Making a difference is important to me, whether that’s professionally or personally, creating positive results is something I strive for every day, which is why this is such a key principle within my role.
Out of the office, I also find time for lots of cake baking and knitting, plus you’ll often find me at the beach or in the garden practicing the yoga that I’ve not quite yet mastered!

isabel@agencyforchange.co.uk / 01502 726161

Tony Southgate

Tony Southgate

Digital Strategist

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Tony Southgate

Tony Southgate

Digital Strategist

I’m a digital marketing strategist, experienced in working brand and agency side with many household names including Phillips, Hoseasons, James Villa Holidays. I get a real kick out of showing results and helping companies understand how their digital marketing is working. There’s nothing better than helping clients achieve their goals while they are learning something new.

Digital marketing can be seen as a dark art because not everyone understands it or understands what good looks like. It’s my aim to change that and make sure everything is totally transparent so we can be held accountable for our work and make the industry less cloak and dagger.

When I am not burying my head in Facebook business manager or conducting keyword research (there’s more to the job than that), I like to get out in the countryside and take pictures of landscapes, go and watch my beloved Ipswich Town play football or look at the latest memes to share on my social channels.

tony@agencyforchange.co.uk / 01502 726161

Lena O’Shea

Lena O’Shea

Communications Director

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Lena O’Shea

Communications Director
I’m a strategic communications professional with over 20 years experience setting and implementing communications strategy for consumer brands alongside national and regional organisations.
I love helping clients reach and engage with new audiences, establish their point of difference and grow market share. Working at Spring has given me the opportunity to work alongside some of the local organisations that have a hugely positive impact on our community, improving peoples lives and our environment.
Passion drives success, which is why I enjoy working collaboratively with the creative and digital teams to deliver stand-out integrated campaigns with extraordinary results.
Sailing and paddleboarding are two of my other passions, so when I’m not at work you can often catch me on, in or around the water.

lena@agencyforchange.co.uk / 01502 726161

Richard Revell

Richard Revell

Copywriter

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Richard Revell

Copywriter

I’ve been writing at Spring for nearly a decade now, creating copy for everything from search adverts and social posts, to brochures and entire websites. It’s the variety of work that I love; working with so many different clients, in so many different industries, on so many different projects, gives me great scope for creativity.

To me great writing gets the right message across in the most effective way. Finding the voice and the right words, then putting it all together in a way that completely engages the reader to achieve your goal, that’s both the art and the science.

Away from work I teach Ju Jitsu to adults and juniors two nights a week. I also lead a children’s group at my church and play the keyboard (quite well) and the guitar (very badly).

richard@agencyforchange.co.uk / 01502 726161