East Suffolk Trust

With such significant funding behind it, the Trust needed to feel credible and professional, but not so formal that it became bureaucratic or intimidating. The brand needed to work equally well for government officials, funding partners and local community groups.

We built the identity around that balance. A hand drawn Suffolk boundary, made from tree rings, connects the Trust to nature while suggesting growth and longevity. Colours inspired by Dunwich Forest and Suffolk sunrises further root the brand in its landscape, while an accessible typeface and lowercase typography give it a more open, approachable feel.

We developed the same flexibility into the tone of voice, creating clear principles and practical guidance to help the Trust adapt how it communicates for different audiences.

The result is a brand that feels professional without being overly formal, and rooted in East Suffolk without feeling institutional. It gives the Trust a strong platform for engaging local people and organisations and encouraging them to get involved in protecting and enhancing the natural landscapes around them.