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What is Branding?

BY George Bennett | Springblog | 04/08/2022

Branding ensures the way your business looks, sounds and behaves is aligned to inspire your target customer and your team. It’s the place where strategic business thinking and insight-led creativity meet, to make exciting things happen.

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Google Analytics 4 – What it is and why your website needs it

BY Richard Revell | Springblog | 27/06/2022

Google Analytics – as you know it – is dead.    After 17 years of faithful service, tirelessly tracking activity on over 35 million websites, Google has decided it is time to pull the plug.  GDPR, and a host of other data protection laws have whittled away at the effectiveness of Google’s Universal Analytics (as…

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Back in the streets

BY Glen Cone | Springblog | 15/12/2020

The skateboards of the mid to late 90s are inextricably linked with graphic design  It was an era when the riders of companies had the biggest influence on the boards they personally skated, and this was the era my love affair with skating began.  It was before the X Games and video games like Tony…

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5 tips to spot an excellent designer

BY Glen Cone | Springblog | 21/05/2020

There are lots of good designers out there. But good isn’t good enough, is it? You need excellence. How can you tell the difference? Know your onions We’re experts in design but not expert in what you do. An excellent designer delves deep into the way your organisation works and thinks. They want to know…

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Top 5 Tips for Brand Design

BY George Bennett | Springblog | 27/04/2020

Question. Has there ever been a better time to take stock of your brand, its audience, its values and how it presents itself to the world? I have some recommendations for you. Why? The first step is to ask yourself: why? If it’s a new company it’s obvious, but you may be considering a brand…

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Changing times:Top 5 Tips for digital marketing

BY Chris Abbott | Springblog | 23/04/2020

Online life really took off during lockdown, and continues to boom. To ensure you can flourish in this fast-changing environment you need to have the right digital marketing skills and knowledge to reach your customers.   1. Be customer centric It’s crucial to prioritise your customers and their needs, so they continue to feel valued….

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Changing Times: Our Top 5 Tips For How to Write

BY Richard Revell | Springblog | 16/04/2020

How do you communicate effectively with your customers and clients? That’s the question facing every business at the moment. Some are doing it very well, but most aren’t. The way you write is key to getting your message across effectively, so here are Spring’s top five tips to writing in changing times.  1. Clear This…

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Nostalgia is glorious

BY Glen Cone | Springblog | 07/12/2018

A recent trip to Brick Lane’s Junkyard Golf got me thinking about old ideas being reimagined, and our connection with vintage goods and pop culture. Junkyard Golf is indoor crazy golf with a bar attached, and despite the flashy website and the sugar-loaded cocktails on offer, in essence it’s the same game I played twenty-five…

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Play well

BY Glen Cone | Springblog | 26/07/2018

I often get asked how I got into design. “How did you know that design was the career for you?” “How do you even get into design?” The usual assumption is that my passion for skateboarding when I was younger and the exposure to the board graphics, different brands and all the creative people that gravitate to…

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Standing out in a land of bland

BY Richard Revell | Springblog | 05/01/2018

Every product, every industry, has its own must-use words. Have you ever bought women’s shampoo that doesn’t claim to make your hair sleek, shine or bounce? It’s impossible to buy a razor that doesn’t leave your skin feeling smooth, and the moisturiser hasn’t been made that isn’t soothing. And that’s just in your bathroom cabinet….

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