BRANDING
AGENCY

When the way you look, sound and behave align to inspire your team and your audience, that’s the magic of branding in action.

Your brand identity should set you apart, but every sector can be guilty of a cookie cutter approach to branding.

One brand’s approach to design can become indistinguishable from another’s. This makes it hard to stand out, and even harder for your potential audience to know why they should choose you. But this isn’t how it has to be!

Work with us and we’ll help you understand what makes your business unique, then use that insight to create brand identities that are uniquely you.

Brand Heart

Every brand should have a set of guiding principles that inform everything they do. Sometimes known as brand strategy, we call this Brand Heart.

Most businesses know this instinctively, but have rarely formalised it. Working with you on this part not only immerses us in your business to ensure we’re setting off in the right direction, but also brings further clarity to your own team to help them understand what you’re trying to achieve.

Brand Voice

Once we know where you’re going and why, we then need to understand your brand’s personality and character to develop your tone of voice.

We do this with an interactive workshop that challenges you and your team to think about how you want to be perceived. At the end of it we’ll come away the details we need to create a brand voice that means the way you sound is as recognisable as the way you look.

Brand Look

The final stage is to create the visual aspects of the brand identity, bringing it all to life. We start with a collaborative moodboarding process called Stylescaping.

This aligns words from your brand characteristics with design examples, which we then refine to set the creative direction. From here we develop your new identity system. Typically this includes logo, colour palette, fonts, photography and illustration.

"We were keen to work with a local company who not only understood our market but who were just down the road if we needed them. Chris was appointed as our account manager and I can honestly say he was amazing, as was George who led the creative. They were full of ideas to push the business forward and always had the kettle on whenever I was visiting. Thank you to you both for a fantastic job and I’m looking forward to working with you in the future. "

Fiona Bovill Group Sales & Marketing Manager