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The only place to start when you're an insight-led creative agency

Great work comes from great insight. The more we understand where you’ve been and where you want to go, the more effective our work becomes.

Our Insight Phase makes sure we’re informed and fully aligned with you, before building a complete picture of everything needed to make our work effective.

We start by digging into the knowledge and expertise you already have about your business, then carry out the right level of research to inform our recommendations. The depth and complexity of insight flex depending on the project and your goals. Whether it’s brand or marketing, everything we recommend is grounded in solid insight.

Phase One

Discovery

Our Discovery sessions are often the starting point for building insight. These structured conversations with key people in your business help us understand where you’ve come from, where you are now and where you want to go, and why.

We explore objectives and positioning, alongside your opportunities, challenges and the wider competitive landscape.

Phase Two

Clarity

Once Discovery is complete, we take time to clarify our understanding. Our lead strategists distil what you’ve shared into a clear summary for you to review, making sure everyone is aligned. Getting this right at the start helps avoid confusion and keeps the project moving smoothly.

Phase Three

Research

Our research stage depends on the project, but some of the areas we cover are competitor analysis, stakeholder engagement, audience profiling, brand touchpoint audits and data analysis.

We use tactics such as customer interviews, stakeholder focus groups, desktop research, questionnaires and digital audits to get the details we need to make valuable and informed recommendations for you.

 

Phase Four

Strategy

Once we’ve gathered the insight, our strategy team shapes it into clear, considered recommendations aligned to your objectives.

The approach may differ across branding, marketing or design projects, but the structure stays the same. We set out what we’ve learned, what it means, where the opportunity lies and why our recommended approach makes sense. This clarity gives you a shared understanding of where you’re heading and a strong foundation for the next phase of the project.

"Huge thanks to the team at Spring for doing such a great job overhauling our brand, website and socials.  We knew from day one that we were in good hands, and as they say, the proof is in the pudding.  The team at Spring is talented, skilled, efficient and great to work with.  So glad we walked through that door! "
Audrey Buck Easyblinds