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What We Do

Marketing

At its best, marketing engages a target audience to take your desired action. At its worst, it’s just adding to the noise! We make sure your communications are cutting through and standing out.

Our strategically planned, creative marketing campaigns are built on insight to deliver effective results for you.

Like everything else at Spring, effective marketing is built on great insight and great ideas. The more we understand about your desired audience, their motivations and the opportunities, the more effective our ideas and campaign results are for you.

Phase One

Consult

Your proposition, your customers, your operation and objectives change depending on your business or organisational strategy and market conditions at the time.

So, understanding the customer journey, the touch points that influence them, plus their motivations and challenges, is key to building a marketing strategy for a short, medium or long term campaign. If we’ve already completed an Insight phase with you this stage will be more focused on campaign performance. We’ll also conduct research into specific channels, tactics or opportunities that allow us to create the most effective strategy.

Phase Two

Create

We start this phase by putting together a detailed marketing plan, outlining specific activity in specific channels. Our team will also create the hook, the idea that brings this to life, aligned with your branding.

Then we create all of the assets to carry out the plan, whether that’s out of home, in print or digitally.

At the same time we’ll complete any digital set up needed, using analytical tools so we have full transparency when the campaign is running, to help us optimise performance. We’ll also work with your inhouse team so the handover goes smoothly, and they have everything they need.

Phase Three

Campaign

When it’s time to launch, we’ll activate your campaign, working with media partners on out of home or experiential campaigns. Our digital team then manages day to day activity, monitoring performance and optimising accordingly to get you the best results.

We use the latest analytical tools to ensure your marketing budgets are working their hardest for you, providing transparent reports at agreed intervals so you can see exactly what’s happening.

"I was thrilled to be part of this exciting project with the incredibly talented team at Spring to produce this eye-catching, impactful, creative campaign for our latest recruitment campaign. "
Jade Froud Campaigns and Marketing Officer