Meet the Springer Kate
BY Kate Heil | Journal | 14/03/2023
An introduction to me and my journey to Spring
I’m Kate, an Account Executive at Spring. I joined Spring in September 2022, after graduating from Norwich University of the Arts in July, where I studied my degree in Fashion Communication and Promotion.
During the first year of my degree we were asked to create a brand strategy document. The brief offered a lot of freedom, the only requirement was that it had to support my research report on a current and relevant issue in the fashion industry. This was the first project of this style I had been given, and I fully immersed myself. It was my first chance to explore the full scope of what you can do within the realms of strategy, branding and marketing.
I continued to create projects like this throughout my degree, each time progressing and beginning to consider different approaches to create outcomes which ensured the right results. I loved thinking of innovative and creative ideas and bringing them to life.
It was from these projects I knew I wanted to work within the world of brand strategy, design and marketing, so joining Spring not long after graduating was a great achievement for me.
What I enjoy the most about my role
I love being a part of projects from start to finish. Getting involved in those early conversations, strategising and planning how the projects will roll out, problem solving and working with the team to find solutions. Then watching the projects come to life, liaising with clients so we meet their requirements and build relationships along the way. Finally, seeing the incredible talent from our team delivering the end results; sharing those final outcomes and seeing the positive results these have for our clients is definitely a highlight.
Why I love working at Spring
One of the best parts about working at Spring is being surrounded by such a strong, talented and supportive team. Everyone has their individual knowledge to pass on, which has provided me with invaluable skills which I can implement within my own role. (And having views of the beach every morning and fish and chip lunch breaks is of course a very nice bonus!)
Out of office
Outside of the studio, I value spending time with family and friends. On the weekend you will usually find me out and about, browsing the shops, eating good food and going for cocktails and a dance in the evening. Or, having a cosy Sunday spent walking along the beach, followed by a roast dinner and ending the day on the sofa by the fire with my cat and a good movie.
Planning trips and sharing experiences with loved ones is something that is also very important to me. I get joy out of trying new things, experiencing new places and creating memories, so ensuring I find time throughout the year to do this is a must for me!
Take a look at a couple of projects I’ve been working on:
"Spring are swift thinkers, keep up the pace and deliver beyond the brief. They have developed our resources, networks, tools and, more importantly, our thinking. "Jayne Knight | Suffolk County Council
"We were keen to work with a local company who not only understood our market but who were just down the road if we needed them. Chris was appointed as our account manager and I can honestly say he was amazing, as was George who led the creative. They were full of ideas to push the business forward and always had the kettle on whenever I was visiting. Thank you to you both for a fantastic job and I’m looking forward to working with you in the future. "Fiona Bovill | Group Sales & Marketing Manager
"Spring’s creative achieves exactly what we hoped for. Our aim with the MuchMorocco campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish … all qualities shared by Morocco as a country. "Amine Boughaleb | Morocco National Tourist Office
"Spring is vital to the success of our consultation. They offer strategic insight as well as delivering exhibitions, community forums, presentations, filming and photography. Their adherence to deadlines and budget is exemplary. I have worked with other agencies and would not hesitate to describe Spring as the leader in this important and growing sector. "Tom McGarry | EDF
"We knew that what we have here at Bruisyard is unique and special, and had struggled to articulate it, which made it hard for us to rise above the crowd. Spring has really helped us to look at things differently, clarify them and shake it all up – the result is marketing materials and campaigning that capture the essence of Bruisyard Country Estate. "Gareth Clarke | General Manager, Bruisyard Country Estate
"Spring is passionate about DanceEast and its vision, and they are full of creative ideas for each new challenge. We love working with Spring and our audiences are loving our work = a happy partnership! "Rachel Tarkenter | DanceEast