Great branding isn’t just about the way you the look and the way you sound. Before you get anywhere near that stage, as a business leader you have to be clear about why your business exists, who it’s for and why your target audience should choose you above your competitors.
This clarity ensures alignment across your business and inspires everyone to pull in the same direction. A good brand keeps this clarity front and centre.
A brand isn’t just for people outside looking in. People want to feel proud of the businesses they work for and a strong, authentic brand gives them the emotional connection to do that. An investment in branding is also an investment in your team.
8. Attracting talent
Following on from that, the best people want to work for the best brands. Great branding is about inspiring your team, just as much as it is about attracting new customers from your target audience.
Once you have been through a successful branding process, decision making becomes much easier. With every aspect of your business considered and agreed you can confidently make decisions about the direction you take.
10. Brand awareness
Great branding builds customer recognition and should make your organisation identifiable (and not just because of your logo). If people can recognise your brand from the way you talk to the way you look, you know you’ve built a brand identity that is uniquely you.
At Spring we’re here to make things simple, so we use a three part branding framework to guide our clients through the branding process.
1. Brand Heart – Every brand should have a set of guiding principles that inform everything they do. Sometimes known as brand strategy, we call this Brand Heart.
2. Brand Voice – Once you know where you’re going and why, we must understand the personality of the brand to develop an engaging tone of voice.
3. Brand Look – With the Brand Heart and Brand Voice defined we can now create the visual aspects of the brand identity to bring it all to life.
If you’d like to find out more about how Spring can help you with your branding, give us a call on 01502 726161 or email firstname.lastname@example.org