Woodbridge School approached us earlier this year to create a campaign to promote their 2023 open days, which are key moments in attracting new students to the school. Not only is Woodbridge School a brand we’ve always wanted to work with, but their brief contained one line that as a creative agency, we’re always hoping to hear!
“We want creative bravery”!
The team at Woodbridge recognised that their sector, like many others, struggles with what we call ‘The Sea of Sameness’. Independent schools have a somewhat consistent look and feel in colour, photography and language, that makes differentiating them difficult.
This was our challenge, making sure that we created not one, but three campaigns that set Woodbridge apart, that resonated with target audiences and that are solidly built on audience insights, influences and data. All while keeping them authentic and true to Woodbridge School’s character and with the end goal in mind. The results are three impactful campaigns for Prep School, Senior School and Sixth Form that we are really proud of.