Liz and Roger started The Southwold Flower Company back in 2013 and after years of continued growth (pun intended) they knew the beauty of their brand needed an identity to match. So we created an exquisite hand drawn illustration showing the iconic Southwold landscape hidden amongst the flowers. Typographically we surrounded the illustration with a hand rendered serif typeface to complete the logo mark.
We wanted the illustration alone to become the recognised symbol for The Southwold Flower Company so we developed concepts for a range of branded collateral to support this ambition. Everything from the colour scheme to the copy is designed to convey the personal, friendly, human and earthy offering of the farm. An animated version of the new logo, with gently nodding flowers and an industrious bee buzzing around them was the final touch.
We built a new Shopify website that brought the brand to life online, sharing their story and enabling them to sell digitally. Easily navigated through clear product categorisation, it’s perfect for letting The Southwold Flower Company, well, flower.