The site we created allows their full range of products to be listed and displayed easily, and has a far more intuitive interface, allowing visitors to the site to filter their search to display just the products they require. Workshops have their own space on the website and where products have variations, such as size or colour, these can be shown and selected on the same listing.
As well as adding the extra functionality, it was also a chance for us to ensure every part of the website communicated the character of the business, so everything from the colour scheme to the copy is designed to convey the personal, friendly, human and earthy offering of the farm. A new animated logo, with gently nodding flowers and an industrious bee buzzing around them was the final touch.
After a short bedding in period the website is now in full bloom, and will stand them in good stead for many, many seasons to come. It’s perfect for letting The Southwold Flower Company, well, flower.