Move | Be Moved

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Client

DanceEast

Project

Move | Be Moved

OBJECTIVE

To raise DanceEast’s profile on the global stage as a major cultural player and a regional asset.

Results

DanceEast’s audiences have grown year on year
The European Dance Federation calls it 'The best dance brand in Britain'
Bronze Award for Best Brand Experience at the European Transform Awards
Bronze Award for Best Visual Identity for a Charity at the European Transform Awards

Full Description

We brought the DanceEast brand forward to accurately represent their world-class status, making the most of all their assets and developing a visual identity that underpins their community outreach activities, opens up performance opportunities and raises their cultural profile.

To reflect the cutting edge dance performance and education offering in an aspirational and aesthetically pleasing way, we put the dance offering at the heart of the identity. Making use of the D and E initials we created a frame that cuts through to reveal DanceEast’s key asset – the world-class performances and training happening inside.

Along with the imagery, Spring created the strapline, ‘Move | Be Moved’, referencing the equal importance of performance and training to DanceEast.

What we did/do

> Brand implementation
> Branding
> Design for print
> Websites

“I've been using the facilities at DanceEast for over five years, from running external events to attending classes and performances. The new signage not only makes the building easier to navigate for first-time visitors, but also breathes life into the DanceHouse.”
Jodie Worton | Choreographer, Dance and Audience Member