After a discovery workshop with the team at Bruisyard we identified that the beautiful venue would almost sell itself, (though their talented team did have something to do with it!) so our efforts were mainly focused on getting potential clients to that point.
We created a new brand, changing the name and developing a visual identity which better represented what the estate had to offer. A new website was the hub of our strategy, acting as a shop window and a place we could direct people from our London and East Anglia focused integrated digital campaign. Our goal was to secure a download of our bespoke new brochure, which was built around a brand story detailing one bride’s weekend, as our research showed for every ten downloads we could get one viewing booked.
We continue to work with Bruisyard Country Estate, running paid social and search campaigns, and supporting them to develop their offer further.