We started with staff research, and we launched with a staff party. People are the making of Debach, and a great mark of success was the ‘renewed sense of pride in the job’ that Debach reported post launch.
Combining an existing colour palette with a new silhouette, the rebrand allowed us to communicate its heritage, activities and people. We applied these illustrative elements across the fleet, buildings and signage, and – moving – on the corporate website.
This brand relaunch was a nine month process and involved complex artwork and production. Spring and Debach worked together to make the project a great success, and Debach estimated that the investment had paid off within its first year.