When The Unruly Pig came to us in December 2014 we knew straight away that it presented the opportunity to create something remarkable. Looking to open a pub and kitchen in Woodbridge that sets out to serve ‘probably the best food in Suffolk’, they needed something that stood out: a distinctive brand identity that no other pub could emulate.
And there’s no better way to stand out then to have a bespoke illustration drawn for you – The Unruly Pig team trusted Spring to go the whole hog* and to create everything from scratch. The striking drawing of the Pig took shape over several days and, together with a custom-made website and social media channels, The Unruly Pig’s brand was swiftly established. It’s punk, maverick and unafraid: it’s been a huge success.
As well as providing a unique image, the drawing allows great scope for The Unruly Pig to grow their brand organically. Already, many of the pub’s junior customers have got a little unruly and put their own creative spin on the pig thanks to the children’s menu colouring page.
And as a satisfying postscript, another Spring client told us a few weeks later that he was so taken by the new Unruly Pig signs that when he first saw them he almost crashed his car – how’s that for standing out?
*we couldn’t resist