A three step approach to generating design inspiration
Firstly, Charlie and Charlotte delved into the mindset of their audience by using their own insight and thinking back to their high school days: what did the school uniform look like? Who was their favourite teacher? Did they have any idea at all of what they wanted to do when they left school? And so on …
Secondly they thought about the careers advice they’d received – had it made any difference? From there, Charlie decided he could use his skills in animation to describe his career path so far, and make a short reel for the pupils. Charlotte described what it’s like to work in a branding and design agency and filmed a ‘day in her life’ as the second part of their joint presentation.
Finally, they decided to encourage any budding graphic designers to show their own Design and Art Direction skills.