Vans was established in 1966 by a group of Californians who were made famous in the film Lords of Dogtown. The shoes had always been a go-to for skaters and surfers alike; fast forward twenty years and you now see as many pairs of Vans old school on the high street as you will Nike Air Max.
Another big brand player which strengthened its appeal is Adidas. Perfectly set up to break into the skate shoe market back in the early 00s with their ‘Originals’ strapline, they started to recruit some of the hottest and most sought-after skaters who had built their careers around unique style and originality, thus fitting perfectly the Adidas brand and its overarching marketing strategy.
Every so often I like to take it back to its roots by visiting some of the early concrete parks like Royal Oak near Westminster, and seeing first hand the things that inspired me to experiment with art and design, in the long run setting me on the journey to becoming the creative I am today.