Spring, DanceEast and Morocco finalists in Transform Awards

BY Erika Clegg | Make Excellent Work | 25/01/2016

Morocco and DanceEast’s branding work from Spring has earned the two organisations three spots each in the finals of this year’s Transform Europe awards.

It’s the sixth year of these awards which are run by Communicate magazine, the only publication targeted specifically at strategic communications teams both client and agency side. Transform are purely branding awards, and received their highest ever level of entrants this year, so this really is a fantastic accolade for the team here at Spring as well as the two brands.

The categories are:

Best Brand Experience: Dance East
Best Visual Identity for a Charity: Dance East
Best Wayfinding: Dance East
Best Creative Strategy: Morocco
Best Place Brand: Morocco
Best Visual Identity for Tourism: Morocco

The awards ceremony is in London on the 22nd March.

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Design Director Glen says…

Thorough, really effective research and insight is key to all projects

It's the best way to come up with engaging and creative ways to communicate to audiences. It’s what we base all our work on at Spring, and I think the results show how well it works.

Designer Char says…

Great design is defined by the experience it creates for the consumer.

I’m passionate about using it as a tool to voice positive and important messages which inspire thought and action globally. Design should make you feel something, which is what I strive to create with my work.

Web Developer Rob says…

Understanding what the client needs is key to producing the best work

I’m a keen believer in attention to detail. Working closely with the client to know what their goals are is the only way to drive the best outcome of a website.

Digital Strategist Tony says…

Digital marketing should be totally transparent

It's sometimes seen as a dark art because not everyone understands it or understands what good looks like. It’s my aim to change that so we can be held accountable for our work and make the industry less cloak and dagger.

Creative Director George says…

The difference between good work and great work is the power of the idea that ties it all together.

You can only have great ideas if you work with insights. An in-depth understanding of what you do, why you do it and the challenges you face inspire us to create work that is uniquely you.

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