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Six awards in the bag for Spring

BY Erika Clegg | Make Excellent Work | 23/03/2016

A posse of happy, rather weary Springers headed back to the Suffolk Coast this morning, following a night of success and celebration at the branding awards, Transform Europe.

Laura and Erika collect Morocco awards

We are delighted and proud to share the news of a Gold, two Silvers, two Bronzes and a Highly Commended for work Spring has undertaken with  Moroccan tourism and DanceEast.

Best brand experience

Silver – Morrisons and M Worldwide

Bronze – DanceEast and Spring

Bronze – eir and Moving Brands

Bronze – Tata Consultancy Services

Highly commended – Commvault and McMillan

Best wayfinding or signage

Gold – Green Park – Oxford Properties and Endpoint

Silver – DanceEast and Spring

Bronze – Embassy Gardens – Ballymore and Endpoint

Best place or nation brand

Silver – Moroccan National Tourism Office and Spring

Best creative strategy

Gold – Outsmart and Goosebumps Brand Consultancy

Silver – SafeLives and PIN Creative

Silver – TSB and Joint

Bronze – eir and Moving Brands

Highly commended – Breast Cancer Now and The Clearing

Highly commended – Moroccan National Tourism Office and Spring

Best visual identity from the charity/NGO/non-profit sector

Silver – Dogs for Good and FleishmanHillard Fishburn

Silver – Cycle Enfield and Bell

Bronze – DanceEast and Spring

Bronze – Fight for Sight and Rufus Leonard

Highly commended – Royal Albert Hall and BrandPie

Highly commended – Stand Against Violence and The Cernis Collective

Best visual identity from the travel & leisure sector

Gold – Moroccan National Tourism Office and Spring

Silver – Clarity Travel Management and Row-A

Bronze – Etihad and Landor Associates

Bronze – Shangri-La Hotel and Brand Union

We were joined for the celebrations by Helen Wilson, LEP Chairman Mark Pendlington, Brendan Keaney and Rachel Tarkenter of DanceEast and Deborah Dawton of the DBA.

Transform Awards

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Creative Director George says…

The difference between good work and great work is the power of the idea that ties it all together.

You can only have great ideas if you work with insights. An in-depth understanding of what you do, why you do it and the challenges you face inspire us to create work that is uniquely you.

Digital Strategist Tony says…

Digital marketing should be totally transparent

It's sometimes seen as a dark art because not everyone understands it or understands what good looks like. It’s my aim to change that so we can be held accountable for our work and make the industry less cloak and dagger.

Design Director Glen says…

Thorough, really effective research and insight is key to all projects

It's the best way to come up with engaging and creative ways to communicate to audiences. It’s what we base all our work on at Spring, and I think the results show how well it works.

Copywriter Richard says…

great writing gets the right message across in the most effective way

Finding the voice and the right words, then putting it all together in a way that completely engages the reader to achieve your goal, that’s both the art and the science.

Designer Char says…

Great design is defined by the experience it creates for the consumer.

I’m passionate about using it as a tool to voice positive and important messages which inspire thought and action globally. Design should make you feel something, which is what I strive to create with my work.

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