Our discovery sessions with Suffolk County Council revealed distinct themes that needed to be associated with this campaign: Warmth, Positivity, Feeling, and Health and Wellbeing. From this insight we created ‘Warm Homes Suffolk – The Warm Feeling Fund’, referring to the physical and the mental benefits the scheme would bring.
Visually we took inspiration from the distinctive curve of the Suffolk coastline, linking it to the dial on a thermostat, and chose a colour palette that would match the themes we had uncovered earlier in the process. We built a website to act as a central resource for enquiries, and ensured it met the WCAG 2.1 AA accessibility standards that are required for all public sector websites.
Our social campaign was tightly targeted to reach the people who would most benefit from the Fund, maximising the results gained from the spend. We also created a comprehensive toolkit containing social posts, explanatory text, newsletter copy and visual assets which could be used by stakeholders to communicate with the right people.
Since the first campaign, we have run several others as different grant schemes have become available, revisiting the visuals, the copy and the targeting to ensure the best results.