Hassani has a long and proud heritage – it first opened its big top in the 1970s, and owner Mina Houssain is the grand-daughter of the original Coco the Clown. So it was only right that our design style took inspiration from the great circus posters of the past and combined it with everything that makes Southwold special.
We wanted to do something as interactive, exciting and as charming as the circus itself. Our handmade ‘Living Poster’ gives the opportunity to look through the curtains and see Hassani’s acts performing routines on some of the best-loved buildings in town.
Each layer was paper-cut by hand, and we made a stand using a laser cutter in which each layer of the design could sit, with LED lights mounted in each layer. As the acts change yearly we will be able to remove and adapt each layer so that the design can evolve.
Using an illustrative style we recreated the summer performers in the midst of their performance, and had them move about the screen, dropping in from the top and popping up from the bottom to capture the exciting, unpredictable nature of circus.
We also wrote all the copy for the site, informing people about the show, the performers and the fascinating history of Circus Hassani, all in the unmistakeable voice of a circus announcer.