Southwold Pier is one of Suffolk’s most iconic structures – stretching over 600 feet into the North Sea, it’s an essential part of this quintessentially British seaside resort’s charm. So when owners Gough Hotels asked us to create a new website for the Pier, just a pebble’s throw from our Southwold studio, we jumped at the chance.
The result is a fully responsive website which reflects the fun, slightly quirky experience that draws people back year after year. We led with a screen-filling video on the homepage, which took viewers on a whistlestop tour of everything the Pier has to enjoy. Beyond this we used strong imagery and compelling copy to populate the rest of the site and convey all that people love about the Pier.
We backed up the launch of the website with a digital and print marketing campaign to reach people who may not be aware of everything the Pier offers.