Our project aimed to introduce Norfolk’s young people to conceptual art linked to the county’s material heritage, as part of the EARTH SKY: Richard Long at Houghton exhibition.
Turner-prize winner, Richard Long, is one of the most influential figures of conceptual and land art, part of a generation of distinguished British artists who extended the possibilities of sculpture beyond traditional materials and method.
Long’s work is rooted in his deep affinity and engagement with nature, developed during his solitary walks.
Our client, Hoghton Hall, hosted a major exhibition of Long’s work, called EARTH SKY, including specially created works using a variety of materials, such as local carr stone, flint from Castle Acre, trees from the Estate and Cornish slate.
This Heritage Lottery Funded project required Spring to create branding and materials to support educational enrichment deriving from the exhibition. This manifested in a website and a leaflet (available to all young people visiting the exhibition).
We developed a sub-brand that felt more engaging for young people – beLong – and worked with education experts to ensure that the content correlated with national curriculum objectives.
The website was designed to be used in homes, on-the-go and in classrooms, and allowed school groups to revisit the artworks they created themselves whilst visiting Houghton.
The permanent resources remained online for five years.
