Spring has been working with Paradigm Trust, a multi-academy trust with schools in East London and Ipswich, since 2019, providing marketing support and strategy to help them achieve their multiple objectives.
Initially working with four schools, our remit was expanded to all six schools a year into our contract. We have planned, created and implemented a communications programme to increase engagement and improve perceptions of the schools amongst prospective and current parents. This includes a social media campaign to share positive news stories and information, creating branded school essentials such as PE bags to increase visibility in the community, and other initiatives such as using a local artist to create a striking mural to highlight the presence of one school, and working with the children at another school directly to create new signs for their railings.
To improve perceptions in the industry we create and run both organic and paid social media on the Trust’s Twitter and Linkedin channels, highlighting the good work that is being done across Paradigm.
Just over one year into the two year contract we had achieved 84% of our pupil target, built a solid social media following to communicate both Paradigm’s key messages and news from individual schools, and had over 20 pieces of publicity in media local to the schools. In the second year there was a 44% increase in social engagement, a 48% increase in people reached organically and 656 new pupils joined the schools.