Following an intensive discovery phase with the Greenhouses Direct team, Spring created a new look and feel for the multimillion pound turnover greenhouse manufacturer and distributor, to align them with the more aspirational, Country Living style audience they wanted to reach.
Using a blend of handwritten and typewriter fonts with pastel colours found in the garden, we created a completely new brand identity which connected them with the elemental feeling of gardening and nature. Relevant textures added depth to the designs, and hand-drawn illustrations added character and a sense of playfulness.
At the same time we evolved the identity for their flagship greenhouse range, the Rhino, as there was no clear connection between it and Greenhouses Direct. Taking design cues from the Greenhouses Direct identity, we developed ‘The Great British Rhino’ which integrated the two while emphasising the Rhino’s build quality and origins.
From that point we have continued to grow the Rhino’s popularity and reputation. We create adverts which show the Rhino in storm conditions, rather than glorious sunshine which is the standard look. Not only does this display the strength and reliability of the Rhino, the key selling points, it really sets it apart from competitors.
The new branding can be seen on lorries and vans, and across the complete range of marketing material, including a unique folder and brochure concept we designed, including metal swatches for the colours of the greenhouses. These folders cut costs and production time as the contents can easily be changed as and when required.