The brand we created was bright and friendly, conveying the values of the Festival, and to add another dimension we designed bespoke illustrations which could also be used in isolation to cement the festival values.
This brand applied across all collateral we created, from toolkit to social posts. We designed and built a website that would work as a hub for the Festival, initially as somewhere to collect details from people interested in getting involved, then closer to the time as a place people could see all the events that were happening and where.
We also handled the PR and initial comms for the main launch of the festival. To increase awareness of the celebrations we identified priority audiences who would in turn be able to spread the word, making the most of our resources.