MH Goals is one of the leading sports equipment manufacturers in the country, with a strong emphasis on quality and safety. They design and fabricate all their products at their Suffolk premises and ship them to grounds across the country, including Wembley, Stamford Bridge and Anfield.
We supported their launch by creating a new brand identity to represent the business – one with a strong look to represent the strength and quality of their products. The ‘shards’ have been used in all designs to keep the brand strong and interesting, and two years on we have evolved the design to focus on the stripes – keeping the graphics fresh and interesting.
Online sales are more important than ever so it is essential that their website is as appealing, user-friendly and transactionally robust as is possible: ensuring an equally high quality experience for buyers online and off. We created a 350+ item responsive ecommerce website for the company, which allows the thousands of customers to navigate easily to the section they are looking for, as well as to filter their search results and customise their product. The back-end CMS makes adding and amending products simple, and allows for the addition of discount codes, video and multiple levels of customisation.
The annual trade catalogue is a major project, and a critical component in MH’s marketing and sales activity. Every year we design a new catalogue to display and sell the full range of MH Goals kit, showcasing these sector-leading products at their best. The catalogue is distributed to hundreds of trade customers, schools, clubs and county FAs right across the UK.
To support the catalogue itself, Spring also creates a full suite of leaflets, flyers and ads which feature in national publications, and additional marketing collateral for use at trade exhibitions.