We’ve worked with the British Psychology Society since 2019 on a wide range of campaigns. Over this time our relationship has grown to the point where Spring is their go-to agency, whether it’s launching a new product, creating a campaign or collaborating with them on wider strategy.
Our first campaign with the BPS focused on increasing their student membership. We used the insight that psychology has influenced every aspect of everyday life for over a hundred years and is still at the cutting edge of human endeavour today. By centering the campaign around this idea, we shared interesting and inspiring facts from the British psychological community to create a connection with students who are passionate about the field. We created a bold and instantly recognisable campaign identity, and wrote smart copy to celebrate these achievements, applying the campaign across print, digital and real world items.
We supported the launch of their postgraduate Qualifications with high quality print brochures featuring cut out covers, and a campaign across social media to raise awareness of the opportunities the qualifications offered.
And when the BPS launched their Virtual Learning Platform for CPD, we created both the Visual Identity and the messaging for this new product. Our creative approach needed to appeal to the wider workforce, so we focussed on the expertise and kudos of the BPS, and matched it with the cost effectiveness (in comparison with the postgraduate Qualifications) and convenience of the online CPD course. The awareness campaign featured tightly targeted advertising and copy written to pique the curiosity of psychologists, using their thirst for learning to engage them.
As well as the opportunity to do some great creative work, working with BPS means we’re playing a part in supporting psychologists and the work they do to improve people’s lives, in this country and around the world.