Spring collaborated with Tuddenham Mill to create a modern brand design which was in keeping with their unique offering: a highly respected, chef-patron-led boutique hotel in the Suffolk countryside.
Having worked with them through brand workshops, peer analysis and audience insight, we came to the positioning of ‘Hideway on the Stream’ and used the millstone as our starting point for the design, which developed into the circle and square millstone logo at the heart of the new identity. We then drew this out into a series of applications which are deployed online, in print and a number of real world uses.
We also created a new colour palette, tone of voice and font scheme which more accurately reflected the personality and offering of this high-end hideaway on the stream, and continue to offer support on new projects.